Glamwire

Move over, Boomers. The Millennials are staking their claim on the fashion and retail landscape.

Numbering 64 million nationwide, savvy and hard-to-please consumers between the ages of 14 and 29 have buying power. They are eager to try what's new and trendy, and though price-conscious, they covet status brands and are hooked on technology.

Battered fashion retailers and designers in Southern California are bracing for another hit — a possible strike by the Screen Actors Guild that could cripple movie and television production.

SAG's contract expires June 30 and a walkout by the union's 120,000 members would be particularly damaging in a state where the unemployment rate is at its highest level in about five years, gas and food prices are rising, home values have imploded and the state budget deficit is estimated at $15 billion.

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The Glamwire News Team is on it and will be reporting shortly.