Calvin Klein in "Nipplegate" Probe

Eva Mendez is too hot for television in the new Calvin Klein Obsession Campaign. Calvin Klein apparently has its very own Nipplegate. The fashion house is once again pushing the edge advertisingwise, this time with the steamy TV ads featuring Eva Mendes for its new fragrance, Secret Obsession, from Coty Inc. And the spots already […]

LMVH INTRODUCES SNAZZY <Br> NEW FRAGRANCES FOR MEN

It?s a man?s world at Parfums Givenchy this fall: The LVMH Mo?Hennessy Louis Vuitton unit will add a new facet to its successful Pi fragrance franchise, as well as a new music-related concept called Play.

First up: Givenchy Pi Neo, duo out in the U.S. at the end of this month. The fragrance, which is being billed as a Space Age scent, is a riff on Pi, which the house launched in 1998.

?We revisited all of the elements of Pi,? said Alain Lorenzo, president of Parfums Givenchy. ?The initial story of Pi was about a pioneer who happened to be an astronaut. We thought this story is still very current.