By Bee Sacramento
Jerome Lamaar, today’s FASHION SAMBA! designer, caught the eye of Tina Knowles Lawson not too long ago, and the designer from the Bronx is going global.
Besides being an extremely talented artist with a particular vision which, by itself, has caught many a discerning fashionista’s attention, Jerome gained notoriety when stylist Zerina Akers introduced his work to the Queen B, who in turn wore Lamaar to a Billboard award show. Then, all music-industry heck broke loose and Jerome found himself designing a custom made piece for Tina Knowles.
Jerome is a fifth generation New Yorker from the South Bronx, who started working in the industry quite early: at the age of 15. After working with a few major designers, he decided to launch his own brand, 5:31 Jérôme. In April 2016, he and his business partner, Adam Pichirilo, opened a design studio that carries not only fashion, but other different kinds of art. In our Jerome’s words “I thought [9J] was just going to have clothes. It just so happened it became more of a lifestyle, and that’s South Bronx Luxe.”, which is exactly what he brings to his pieces: “streetglam for the Hyperfemme”.
You can see Mr Lamaar’s to-die-for pieces at his “gallotique” (gallery-boutique mash-up): 9J, located at Bruckner Boulevard.
Personal IG: @jeromelamaar