Made in USA Hot Again

We really don’t know why this image of Clint comes up when a story about Made in USA power is written. We guess its because of Chrysler and the Superbowl ads.

Actor Clint Eastwood near the Space Shuttle Co...
Image via Wikipedia
Image via Wikipedia

Made in the USA is hot again.

Driven by rising wages in China and raw material price inflation — not to mention a presidential election year — there is a rebound in interest in domestic manufacturing that hasn’t been seen in a generation. It’s touching almost every industry, from cars to refrigerators to even apparel and textiles, where finding the lowest-cost producer has been a core part of the industry’s strategy for more than four decades.

So far, the anecdotal evidence in textiles and apparel outweighs statistical corroboration, but a slow awakening of a domestic industry once left for dead is under way. Interest in expanding or establishing more production in the U.S. has been growing for the past year or two in the wake of the Great Recession, as companies and consumers changed their buying habits, seeking to buy closer to the season and desiring higher quality.

At the same time, brands and retailers are looking to lower their risks, and a desire for Made in America goods as symbols of patriotism and job creation has crept back into the public and corporate mind-set. President Obama made proposals to spur job creation in his State of the Union address. On the other side of the political spectrum, GOP hopeful, former Pennsylvania Sen. Rick Santorum, has suggested ways to inspire U.S. firms to bring jobs back from overseas while his rival, former Massachusetts Gov. Mitt Romney, said he would punish China for unfair commercial competition.

Even Super Bowl ads got into the act on Sunday, with Clint Eastwood proclaiming in a TV ad for Chrysler and Jeep that it was “halftime, America, and our second half’s about to begin” and the country would come back even stronger. General Electric ran a commercial proclaiming that it was bringing refrigerator manufacturing back to the U.S. via a plant in Kentucky.

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